Customer and client management involves tracking interactions, maintaining relationships, and ensuring satisfaction through organized processes. Businesses use customer management systems to store client information, track communication history, and personalize services. Effective client management enhances customer retention, builds trust, and improves overall service quality. Automated tools help streamline follow-ups, appointment scheduling, and issue resolution, ensuring clients receive timely responses and support. By analyzing customer data and feedback, businesses can tailor their services to meet client needs, fostering long-term relationships and driving growth.